Turkey’ Global Agency s launching its latest format, It’s Showtime, at the Discop Istanbul market next week.
The distributor plans to launch it at an event at Istanbul’s International Convention & Exhibition Center at 11am on Tuesday (February 24).
The daily access primetime series searches for an ultimate lead singer by assessing their voice, stage performance, song selection and styling.
Global Agency CEO Izzet Pinto said: “The show is visually iconic and we are confident that it will be a huge hit with broadcasters and viewers in every territory. We aim to see the different versions of our format in at least 30 countries in two years.”