In another sign of the synergies between Viacom’s UK channels bouquet TV channels following the acquisition of terrestrial Channel 5, MTV will run repeats of Celebrity Big Brother’s new season.
An edited version of each Celebrity Big Brother daily highlights show on Channel 5 will repeat twice each weekday the following day after each show, at 2pm and 7pm. A weekend version will run at 6pm on Saturday and Sunday.
This arrangement began last night, when the 16th season of the show got underway. This follows a deal Viacom International Media Networks has struck with producer and rights holder Endemol Shine Group.
Since Viacom swooped to buy Channel 5 for £450 million mid-way through last year, it has focused on content-sharing initiatives for Channel 5 with VIMN nets such as MTV and Nickelodeon UK.
This included the joint commission of reality series 10,000BC, which will air on Channel 5 and MTV. In November, Channel 5 aired the MTV European Music Award to record local numbers.