Pay TV operator BSkyB is set to scrap the ‘British’ and ‘Broadcasting’ from its trading name in the wake of the Sky Europe deal that saw it take control of a combined UK-Italian-German pay TV platform.
UK-listed BSkyB is set to approve the move at its Annual General Meeting today, changing its name to Sky to reflect both its internationalisation and its transformation from a broadcasting to a multiplatform distribution company.
Other measures BSkyB investors will be asked to approve include re-election of James Murdoch as a non-exec director.
Earlier this week Murdoch was replaced as chairman of Sky Deutschland by BSkyB boss Jeremy Darroch (pictured).
BSkyB is 39.1% backed by 21st Century Fox. The UK pay TV service was originally known as Sky before taking over rival DTH service BSB, creating BSkyB.