NBCUniversal has renamed its US Hispanic entertainment channel mun2 as NBC Universo.
The Latino-targeted will rebrand on February 1, 2015, during an exclusive Spanish-language telecast of Super Bowl XLIX.
Following the change, NBC Universo will broadcast global sports, entertainment shows, music programming and series that are “emotional and edgy” to draw in Hispanic viewers.
“mun2’s transformation into a high-demand cable network is one of our top company priorities,” said Joe Uva, chairman, Hispanic enterprises and content at NBCU.
“Today’s announcement marks another important step in this transformation and, with the support of NBCUniversal, mun2 is now clearly well positioned to better serve its stakeholders across all its platforms.”