NBCU confirms ex-ITV Studios exec hire

NBCUniversal has confirmed the hire of David Wilcox, the former ITV Studios Global Entertainment sales director.

He has been appointed director, sales liason, Nordic and Benelux regions at NBCU International Television Distribution, which sells NBCU’s scripted programming worldwide.

This comes after TBI revealed Wilcox’s exit from ITVSGE, the sales arm of ITV Studios, earlier this year, after nine years. Sources at the time had strongly indicated he was joining NBCU, though this wasn’t confirmed.

In his new role, he oversees sales of NBCU shows for free TV, basic TV, pay TV and SVOD licensing to buyers in in Denmark, Norway, Sweden, Finland, Iceland, the Netherlands and Flemish Belgium.

He reports to Vimish Gandesha, senior vice president, sales liaison, Nordic, Benelux, central and eastern Europe and Africa.

At ITVSGE, Wilcox was most recently VP, north-west EMEA, overseeing sales into the UK, France, Germany, Scandinavia and Benelux.