Faith-based content distributor rises in Cannes

Pure Flix/Quality Flix Entertainment, a US-based faith and family film content distributor, is launching to the international TV market in Cannes.

The company, headed by former RKO Pictures executive Ron Gell, is taking films such as God’s Not Dead, which has a US$62 million budget.

Pure Flix/Quality Flix is a new international distribution arm of faith-based content company Pure Flix Entertainment.

Faith-based programming has been popular recently with Mark Burnett’s miniseries The Bible scoring huge ratings on NBC last year.

“We feel there’s a worldwide audience waiting for quality, family, inspirational content,” said Pure Flix/Quality Flix’s managing partner David A.R. White. “Off of the heals of our successful North American box office, we feel there’s an audience waiting for this type of entertainment around the globe.”

Gell’s former company RKO, one of the early Hollywood studios, produced its last production in 1957, but was briefly revived in the early 1980s. He also worked for New Films and Sony.