Andy Heyward’s Genius Brands International has appointed Spiral International, a subsidiary of entertainment firm Etcetera Group, to represent its catalogue across Latin America.
Distribution veteran Zasha Robles, director at Spiral International, will handle the catalogue, which includes properties such as Baby Genius, Secret Millionaire’s Club, Thomas Edison’s Secret Lab (pictured) and Stan Lee’s Mighty 7.
GBI’s senior VP, global content sales Andrew Berman will oversee Spiral’s activities in Latin America.
“Latin America is a top priority for GBI’s international expansion and we believe our content with a purpose, which is developed with localisation in mind, will fill a vital niche in the Latin American marketplace overall,” said Berman.
This comes soon after GBI scored a similar deal for Asia with Kerry Novick’s Small Screen Distribution.