Oprah Winfrey and Discovery joint venture channel OWN has launched a new online series Who Am I.
The shortform series has started rolling out on YouTube and the OWN website. It was developed in-house by the team behind OWN series Oprah’s Lifeclass after they spent over six months at YouTube Space LA community developing original web content.
The show examines self identity “and what it means to look within oneself for insight to carry through our daily lives”, OWN says. Celebrities including Nicole Richie, Brandy and La Toya Jackson will feature.
Glenn Kaino, senior VP of digital for OWN said: “Collaborating with the team at YouTube Space LA has allowed us to be experimental in our digital development, creating innovative ways to expand the OWN brand.”
Liam Collins, head of YouTube Space LA added: “The YouTube Spaces exist to facilitate innovation, and it’s been great see the team from OWN seize the opportunity to combine their media expertise with insights from YouTube creators to drive new content formats.”