News brief: Fox Sports gets sub-Saharan launch

Fox International Channels has launched Fox Sports and Fox Sports 2 in sub-Saharan Africa, replacing Setanta Sports and Setanta Action.

FIC said that the rebranding and re-launch of the channels consolidates Fox brands in the region.

The two channels are set to launch in August 2014 to coincide with the kick-off of the new 2014-15 football season.

Setanta Sports and Setanta Action were originally integrated into the sub-Saharan sports channel bouquet, Setanta Africa Services, following its acquisition by FIC in October 2013.

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