Reed Midem is introducing a premiere screening for kids shows for the first time at MIPJunior, with the new Thunderbirds Are Go! series the first to get the red carpet treatment.
“We did it for buyers and also as a way to create anticipation around a show beyond the market and reach consumers and create a buzz around content before it comes out,” Laurine Garaude, director Reed Midem’s TV Division, told TBI.
The screening will be the first time the new Thunderbirds has been shown to a wide industry audience. The 26x30mins CGI and live-action show is produced by ITV Studios and Pukeko Pictures and distributed by the former, which has already presold it to Australia’s Nine Network.
ITV is expected to bring talent from the kids series to the premiere. Rosamund Pike is voicing Lady Penelope, Game of Thrones‘ Thomas Brodie-Sangster voicing John Tracy and, from the original series, David Graham is reprising his role as Parker the chauffeur.
Garaude (pictured) said the premiere screening will become a regular event at MIPJunior, which runs 11-12 October, directly ahead of MIPCOM. The Thunderbirds are Go! screening will take place on Saturday the 11th.
MIPJunior will relocate to the Palm Beach this year.