Broadcaster and physicist Professor Brian Cox is due to give a keynote address at the IBC Conference in Amsterdam this September.
The particle physicist and one-time keyboard player in 1990s pop band D:Ream will discuss “the physics of television and its future evolution.”
Cox said: “Television programmes like Carl Sagan’s Cosmos and James Burke’s Connections had a great influence on me when I was younger, and it’s my view that television is still the most powerful and direct way of inspiring new generations of viewers.
“Integrating television with social media and the internet enhances that potential. But of course power comes with responsibility, and whilst we celebrate our continuing success, we must also take our responsibility to educate, inform and influence seriously.”
The IBC conference is an annual event covering the TV technology space, which runs from September 11 to 15.