News brief: Saban hires former Hub, CBS exec for digital

Saban Brands has hired Kendall Doty as VP of digital.

Doty was most recently at Discovery-Hasbro JV kids net The Hub and before that was director, interactive content and mobile marketing at US network CBS.

At Saban she will be tasked with growing the presence of the company’s brands – including Power Rangers, Julius Jr. and Popples, on digital platforms and services.

“Kendall is an industry leader and great addition to the Saban Brands team,” said Elie Dekel, president of Saban Brands.

“This is a very exciting time for our business, and with Kendall’s vast knowledge and dynamic experience across so many digital platforms, we know she has what it takes to help us grow our ever-expanding digital presence for all of our brands.”

Saban Brands was created in 2010 as part of Haim Saban’s Saban Capital Group.