German YouTube channels operator Studio71 has launched The Mansion, an online network themed around LA culture that will feature digital talent from Europe and the States.
The Mansion will feature content shot on location in LA, and is being billed as a “unique concept” that integrates YouTube stars from the US and Germany.
Studio71 is owned by German broadcasting group ProSiebensat.1, which has been heavily pushing into the MCN space and recently acquired a 20% stake in the LA-based Collective Digital Studio via its Red Arrow Entertainment arm.
Videos from German YouTube talent Gronkh and Sarazar will explore California’s lifestyle and digital entertainment industries, including appearances from Hollywood moguls, as part of a daily series.
Talent from the US includes Daneboe, who created the Annoying Orange franchise, and American-German cross-over star DJ Flula.
“As American MCNs are planting their flags in Germany, where we are very strong, our plan is to be the first international MCN to target the American market with The Mansion,” Sebastian Weil, managing director of Studio71 (pictured). “We are creating a truly global platform for American branded entertainment sponsors and leading web talent.”
The Mansion, which is designed to grow the subscription bases on YouTube stars and attracted branded entertainment sponsors, will also launch in Berlin later this year.