US-based gay cable net Here TV has launched paid-for YouTube channels in 16 international markets.
The new markets for the subscription YouTube channel include Argentina, Belgium, Italy, Hong Kong and India.
Customers subscribe to the premium service via their Google Wallet account. The channel has Here TV shows including dating and advice series Threesome, marriage show Pride & Groom and political talkshow For & Against.
“Focusing on our YouTube channel provides us the ability to reach markets not often served with LGBT content in a fully accessible and simple-to-use platform,” said Josh Rosenzweig, Here TV’s senior VP, marketing and affiliate relations.