Nigerian pay TV channel My TV has acquired an Indian drama series, the second time it has done so.
The channel has bought Strange Love from Indian distributor GoQuest Media Ventures, and the move comes after it aired GoQuest-sold soap Bade Achhe Lagte Hai.
Strange Love will begin broadcasting on My TV this month. The romantic drama has already been sold into the Middle East and Uganda.
“Television networks in Nigeria have shown increasing confidence in Indian content,” said GoQuest’s managing director Vivek Lath. “We are confident that we will be able to make Indian content a staple for audiences in Nigeria.”
Distributor GoQuest bills itself as a content sales agent licensing TV series and Bollywood movies to territories in south-east Asia, the Middle East, Africa and Eastern Europe.