Ruben Mendiola will lead the channel, which is part of the NBCU Hispanic Enterprises and Content, with a remit to lead overall programming strategy and identify new distribution opportunities among other tasks.
He will report to Joe Uva, chairman, NBCU Hispanic Enterprises and Content, and replaces Diana Mogollon, who exited earlier this year.
Previously, he had been senior VP and general manager of multicultural service at Comcast Cable, a division of NBCU parent Comcast Communications.
Before that Mendiola was previously general manager of Latino programming and Spanish business development at Dish Network. During the nine years spent at US-based cable firm Dish, he launched Dish Latino, the firm’s Latin American cable business.
Mendiola also worked at Group Televisa as programming director, pay TV, and at Fox Sports Latin America as VP, programming and operations.