MIPTV 2014: MUSO to display rights protection innovations

Anti-piracy tech firm MUSO is heading to Cannes to showcase its latest TV rights protection innovations.

MUSO launched in 2010 and launched a content protection platform at MIPCOM last year, allowing content owners a series of solution that allow them to effectively protect against online piracy.

The firm’s latest tech enables this platform to automatically ‘understand’ the content being protected, and proactively monitor repeat infringements on illegal sites. The results then allow content owners the opportunity to remove illegal links and search engine link to infringing sites before they appear as search terms.

“We have worked closely with the industry in understanding the biggest impact on revenues – and we’ve pioneered some incredible technologies to enable rights holders to go toe-to-toe with illegal operators to claiming back their online space, and drive audiences back to the source channel or original content location online,” said Christopher Elkins, MUSO’s head of film and TV services.

He added costs were being reduced by allowing entire series to be protected under a single implementation.

MUSO will also showcase its update streaming platform, which the likes of CBS already uses, at MIPCube, the digital mini-event that runs during MIPTV.