A&E finds Herberts

A&E Network has ordered an unscripted series about five advertising agency brothers.

The Herbert Brothers (WT) will follow the five brothers from Batesville, Indiana, who launched an advertising empire after creating a top-rating Super Bowl commercial.

Fresh from selling I Want to Marry Harry to Fox, UK indie Zig Zag Productions is attached to produce, with Matt Gould, Danny Fenton and Mark Efman exec producing alongside A&E’s Lily Neumeyer.

Production on an eight-episode season begins immediately and is slated to launch this summer.