Reporting to Daniel Fung, executive VP of distribution, Esguerra’s work in the Phillipines will focus on maximising distribution and advertising revenue.
His previous experience includes 17 years at Asian Cable Communications (ACCION) as general manager and later chief operating officer.
Fung said: “Rene brings with him solid experience and a thorough knowledge of the Philippines’ pay-TV industry. The Philippines is a very important market for us.
“With Rene as a valuable addition to our management team, we look forward to closer collaboration and greater engagement with our local partners.”
Esguerra’s appointment marks the latest development in RTL and CBS’ joint venture into 20 Asian markets, with two new channels – RTL CBS Entertainment HD and RTL CBS Extreme HD.
It also comes after reports that Big CBS Networks, a similar CBS joint venture in India with Reliance Broadcast Network Ltd, may have ended after three years.