Sky Deutschland launches OTT service

Sky Deutschland has launched a new TV and movie OTT offering, called Snap, which is available to non-Sky subscribers along with subscribers.

Brian SullivanSimilar to sister satcaster BSkyB’s a la carte NOW TV service in the UK, Snap will be available to non-Sky subscribers for €9.90 (US$13.60) per month with only a month-to-month commitment.

Existing Sky customers can also access the service for an additional €4.90 per-month, acting as a compliment to Sky Deutschland’s existing Sky Go and Sky Anytime VOD offerings.

Snap, which went live this week, is a VOD library that Sky Deutschland said will include thousands of titles comprising TV season box-sets, HBO library content, movies and children’s programmes, including Disney content.

Content available at launch includes shows like Boardwalk Empire, True Blood, The Sopranos, 24, How I Met Your Mother and films including The Hangover and Happy Feet – with Sky promising to extend the content library daily.

“Sky pioneered the concept of a content rich, live and on demand entertainment service with Sky Go, and as a result today Sky is the largest OTT pay TV service in Germany and Austria. With Snap, we’re taking the next step, giving Sky customers and all entertainment fans the chance to enjoy a new selection of top quality content from the Sky Collection,” said Brian Sullivan, CEO Sky Deutschland.

“Snap will bring Sky’s extensive editorial experience, outstanding programming quality and comprehensive partnerships with the world’s leading providers – such as HBO, Warner, Fox, Paramount and Disney – to a whole new audience.”

The Snap catalogue of content will be available on demand via the web, iPad and Samsung Smart TVs. Sky said the iPhone will be “added soon”, with Samsung Galaxy products and other platforms and devices to follow afterwards.

In related news, US cable company DirecTV is developing an online video service for “price sensitive” young adults.

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