ABC Commercial appoints sales chief

The commercial arm of Australian public broadcaster the ABC has appointed Sharon Ramsay-Luck head of sales and business development.

In the newly-created role, Ramsay-Luck will oversee programme sales, digital sales and acquisitions.

She originally joined the ABC in 1998, leaving in 2007 to set up the distribution business of Australia’s other pubcaster, SBS.

She then rejoined the ABC and for the past ten months has been acting general manager, video entertainment and distribution, ABC Commercial.

In the new role Ramsay Luck will report to Robert Patterson, director of ABC Commercial, who said: “Sharon brings to this new role an extensive set of skills and experience which will be invaluable assets as we reshape our content sales businesses.”