Turner-owned news channel operator CNN has hired Greg Beitchman as its new international content sales VP.
Beitchman joins from news agency Reuters and in the newly created role at CNN International will oversee and developing the network’s content sales business internationally.
At Reuters Beitchman was global head of multimedia content. He will report to CNNI chief commercial officer Rani R. Raad, who said: “Our commercial strategy is geared towards ensuring our consumers and partners have access to CNN’s best-in-class journalism across all platforms, and Greg is the perfect man to help us deliver that.”
Beitchman added: “As our audiences and partners look for innovation in storytelling and commercial models, this is an exciting time to work on strengthening CNN’s commercial proposition internationally.”