Red Bull content flies to Iberian doc channels

Red Bull Media House and Chello Multicanal have struck a deal to bring the former’s premium content to the latter’s documentary channels in Spain and Portugal.

Red Bull showChello’s Spanish channel Odisea and Portuguese net Odisseia will exclusively broadcast Red Bull programmes such as adventure series Explorers, freerider show Where the Trail Ends and action sports magazine series Red Bull Tops under terms of the deal.

The agreement covers distribution on linear pay TV and online and mobile platforms including VOD across Iberia and Portuguese-speaking Africa.

“Audiences throughout the Iberian region expect the only the best from Odisea and Odisseia,” said Pilar de las Casas, film and documentary channels director, Chello Multicanal. “This Red Bull Media House programming reflects the commitment to quality, rigor and outstanding entertainment that has put our channels at the forefront of the documentary realm.”