Red Bull Media House is launching a raft of its content on the Viewster video-on-demand platform.
Viewers in the UK, Benelux, Germany and the Nordics will be able to watch Red Bull-produced action sports and culture content on-demand following the deal.
Ad-supported VOD service Viewster has snagged Red Bull content including free-running show Red Bull Art of Motion, dance battle series Red Bull Beat Battle and travelogue Ryan Doyle Travel Story.
The shows are all carried for free on Viewster.
“Five years ago, when consumers wanted to be entertained, they switched on the TV. Today, they are turning to the web and on-demand video services,” said Kai Henniges, CEO of Viewster. “Smart brands like Red Bull have recognised this and are now looking at new distribution channels that will introduce their content to new audiences.”
“As the models for providing content continue to evolve, Red Bull Media House is committed to engaging audiences with high-quality programming on the platforms that are relevant to them,” added Alexander Koppel, chief commercial officer of Red Bull Media House.
Viewster is available in 120 countries.