It has recruited Robin Feinberg as VP, programming and Rachel Dax (pictured) as VP, production.
Feinberg has worked on series including Legally Blonde and The Biggest Loser and will oversee current unscripted programming initiatives for Shine America.
Series under Feinberg’s include The Face on Oxygen, Minute To Win It on GSN and upcoming series Going Wild on Nat Geo Wild.
Dax, who was formerly head of production for High Noon Entertainment’s west coast operations, will help oversee all day-to-day production across Shine America’s unscripted current and development slates, as well as the company’s digital programming initiatives.
She has previously worked on series including America’s Got Talent and Guiness World Records Gone Wild.