Eurosport ups Gurshuran Seth

Eurosport has promoted Gursharan (Gushi) Sethi to senior VP, affiliate sales and marketing, at its Asia-Pacific division.

Sethi was previously director of affiliate sales & business development at the TF1 and Discovery-backed sports broadcaster.

In her new role she will take on the affiliate sales and marketing responsibilities previously handled by Arjan Hoekstra who moved to Discovery Networks International last month.

She will report to Olivier Bramly, senior EVP, Global Distribution for the Eurosport Group.

Three Eurosport channels are currently distributed in the Asia Pacific region: Eurosport, Eurosport HD and Eurosportnews.