News brief: Belgian dating app deal for Red Arrow

SBS Belgium-owned broadcaster VIJF has acquired a Facebook-based dating application from Red Arrow International.

The app will run alongside VIJF’s upcoming dating show Singl3s, which launches next month.

It was developed by Screenz, the joint venture transmedia company run by Israeli broadcaster Keshet and digital content group The Box. In Israel it has generated 10 million page views.

Red Arrow International represents Screenz´s products and services in Europe and selected international territories.

“We´re confident that the expertise of Red Arrow and Screenz will help in making the app a successful extension of [Singl3s]” said Tom Ballon, content manager, Interactive Media at SBS.

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