Intel’s forthcoming TV service will reportedly launch under the name OnCue after the technology company applied for brand trademarks around the world.
According to a GigaOM report, Intel, through a shell company called Sest, has registered OnCue trademarks in countries including the US, Canada and Mexico – as well as in Europe.
Intel is also reportedly using integrated communications agency OMD to help develop and lead the launch of the OnCue OTT TV service.
According to reports last month, Intel is trailing its forthcoming TV product among some 2,000 company employees and has started to build a call-centre operation ahead of the launch.
The subscription set-top service is expected to deliver live TV, catch-up and additional content over the web and roll out later this year.