UK commercial children’s channels CiTV and Nickelodeon UK are both seeking to add new comedies to their schedules, as the genre continues to attract young audiences.
“Comedy is currently an ITV focus across all digital channels and our primary focus for children’s. We have available slots for commissions to air in quarter four of 2014 and we’re looking at strong live-action comedy. Our priority is sitcom or comedy drama,” said CiTV’s programming head Jamila Metran (left).
Having aged up its content, CiTV will also seek to find a new factual entertainment series with a “playground chatter factor”.
“We haven’t focused much on it in the past couple of years… [but] ultimately we want something different that turns into a talking point.”
He said Nickelodeon was after “original, comedy-driven content”, “fresh ideas, new characters and concepts and funny stories” with comedy at the heart in both and short-long form. Shorter run concepts could be trialled up on an upcoming Nick App before making the transition to TV, he added.