CTH, the recently launched Thai pay TV platform, has inked a programming deal with the distribution arm of Red Bull.
CTH has already secured English Premier League TV rights and inked a wide-ranging content and channels deal with Fox.
The agreement with S Red Bull Media House gives the pay TV operator TV rights to Red Bull’s signature programming including the Red Bull X-Fighters, Red Bull Rampage and Red Bull Cliff Diving world series (pictured).
The deal also covers a range of other Red Bull distributed adventure sport and lifestyle programming including biography shows of iconic sporting figures including footballer Thierry Henry (who plays for the New York Red Bulls), and F1 star Sebastian Vettel (who drives for the Red Bull Racing team).
CTH is the cable group formed by 100 regional Thai MSOs. It has about 2.5 million subs.