Bruce Rosenblum, until last month the boss of Warner Bros’ TV activities, has become president of Legendary Television and Digital Media.
Legendary is best known as a movie producer and counts Man of Steel and The Dark Knight and The Hangover franchises among its credits. It has a longstanding production pact with Warner Bros., which is currently being renegotiated. Reports from LA suggest it is likely to split from the Studio.
Rosenblum will run TV and digital media at Legendary in a move that sees that unit expand.
The company said that Rosenblum will oversee “producing programming across multiple linear and non-linear on-demand platforms on a global basis, as well as the development of global multi-platform digital distribution opportunities for broadband, mobile and emerging technologies”.
He will report to Legendary founder and CEO Thomas Tull, who said: “Bruce has an outstanding track record in the business, and he will be instantly additive to the team in our efforts to continue to make world-class content for consumers, however and wherever they access that content.”
Rosenblum added: “There has never been a better time to be producing and distributing television content. The Legendary consumer belongs to a connected, vibrant demographic, and the opportunity to develop content and strategies to reach this burgeoning audience is invigorating and exciting to me.”
Rosenblum’s exit from the position of president, Warner Bros. Television Group was made official last month. He had worked at the Studio for over twenty years and his departure came amid a wide-ranging restructure initiated by new CEO Kevin Tsujihara.