Disney launches branded service on Lovefilm

LoveFilm_GrabDisney will launch a branded on-demand service on the Lovefilm streaming service in the UK.

Disney inked a deal with BSkyB earlier this year that gave it the latest movie titles, exclusively, in the first pay TV window for a the new Sky Movies Disney service and for the pay TV operator’s mobile and on-demand services.

Disney Movies on Demand on Lovefilm will offer its subs the chance to access a raft of the studio’s classic and newer features and titles include Wall-E, Ratatouille, Chronicles of Narnia: Prince Caspian, Dumbo and Bedknobs and Broomsticks.

Lovefilm already has a programming deal with Disney, but these titles will be added in a branded section on its service as well as being available as part of the wider Lovefilm library. It launches today.

Simon Morris, chief marketing officer at Lovefilm said: We are thrilled to enhance our relationship with the launch of Disney Movies on Demand, and even more excited about bringing our members so much new content in the process.”