Michael Comish, the co-founder and CEO of Tesco-owned online movie and TV store blinkbox, has been promoted to Tesco Group Digital Officer.
The supermarket giant said that Comish will shape expanding food retailer Tesco’s multichannel strategy and lead a new team “tasked with developing a more customer-led approach to online services.”
He will head up a new 30,000 square foot digital campus, due to open this autumn in London, that will house Tesco’s digital entertainment services – spanning movies and TV, music, books and the recently launched Blinkbox-powered Clubcard TV service.
The move comes ahead of the planned launch of Blinkbox Music and e-book service Blinkbox Books later this year, following Tesco’s 2012 acquisitions of digital music platform We7 and digital book business Mobcast.
Comish co-founded blinkbox in 2006 and Tesco acquired the service in May 2011. The site lets users pay to stream blockbuster movies and TV shows without subscription and can be accessed on games consoles, tablets, smart TVs, Blu-ray players, set top boxes and PCs and Macs.