Middle Eastern fund Qatar Holding is the latest organisation to be linked to a move for US catch-up and on-demand service Hulu.
Weekend reports suggested the Qatari organisation is now one of seven interested in Hulu with bids in the region of US$1 billion.
Other bidders for the ABC, Comcast and Fox-owned service are thought to include AT&T, DirecTV, Yahoo!, Guggenheim Digital and William Morris Endeavour.
Qatar Holding is the Middle Eastern state’s sovereign wealth fund. Its media investments include backing Peter Chernin’s The Chernin Group and the Miramax film business.
There have been several management changes at Hulu as the sale progresses, with international boss Johannes Larcher, the latest to depart.