Former DHX exec to launch Peacock Alley sales venture

Former DHX Media sales manager Craig McGillivray has resurfaced at Canadian prodco Peacock Alley, where he will lead a new distribution venture.

McGillivray will be VP of distribution for the company’s sales arm, which will seek to secure distribution advances, presales and partnerships on new shows.

The news comes after McGillivray left fellow Canadian firm DHX, where he was territory manager for Canada, and replaced by ToonBox Entertainment’s Thom Chapman.

“We’re heading into BANFF as a bespoke distributor looking for like-minded creative partners. In a fiercely competitive market producers and broadcasters must rely on new models that include financing through distribution advances, pre-sales and partnerships in order to get shows made. Craig’s tremendous experience aligns perfectly with our business strategy,” said Peacock Alley president Carrie Mudd.

Peacock Alley launched last year, with Mudd in charge and Neil Court, co-founder of DHX predecessor Decode Entertainment, onboard as president.