Los Angeles-based formats company Small World IFT has recruited Luci Burnley to boost its international presence.
Burnley joins from the international arm of Banijay where she was sales and acquisitions manager.
She will start as senior VP, format sales and development at Small World this month.
Based in London, her role will be to expand sales of Small World formats, including Miss Country Girl and The Fan, in international markets.
Tim Crescenti, president, Small World, said: “With four different format titles going to broadcast now from Sweden to Thailand, we are at the breakout point, which is why we need someone with Luci’s expertise, deep relationships and enthusiasm to take us even higher. She will be based in London where Colleen [Crescenti] and I plan to be most of the summer working with her closely.”
Small World said it is continuing to build a format sales company with Content Media. In London, it is based at Content Media’s offices.