Revenues from online video in Western Europe will total €1 billion (US$1.3 billion) this year, according to new research.
ITMedia Consulting says revenues from online video distributed to connected devices will grow rapidly in the region, reaching €3 billion in 2016.
The bulk of the 2013 total will come from advertising, ITMedia says.
It forecasts that €652 million will be from ads and the remaining €412 million from subscription services.
The most influential screens for video consumption will be TV, PC, tablet and smartphone, the researchers said.