French toon producer-distributor Alphanim has rebranded and is onboard a new version of Enid Blyton’s Noddy for France Televisions.
From today, the company will be known as Gaumont Animation. The move is part of a wider strategic development plan that includes production of original content and classic properties, according to a joint statement from Pierre Belaïsch, MD of the newly branded firm and Christophe Riandee, vice CEO of parent company Gaumont.
To this end, Gaumont has signed with DreamWorks Classics and France Televisions on to develop and produce a 52x11mins 3D CGI remake of Noddy.
“This is an exciting time for Gaumont Animation as we expand our development efforts to include both original content such as Dude That’s My Ghost, which was recently delivered to Disney XD, and classic properties such as Calimero and now Noddy,” said Belaïsch.
“I am confident that with our new strategic game plan, new shows and new name we are moving into a very rewarding period for our company. As we continue to gain international prominence, we will continue to refine our goals while always providing world-class programming for an ever-growing global audience.”
Gaumont launched its drama division, Gaumont International Television, in 2011.