Distributor ITVSGE is ramping up activity in Latin America, buoyed by the success of formats including Come Dine With Me, which is a hit for Globo in Brazil.
Mike Beale, the company’s director, international formats, says that the plan is to have regional hubs from which local versions of gameshow Red or Black and I’m A Celebrity Get Me Out Of Here can be made for customers in the continent.
Both of them are shows which we think can work well in Latin America,” says Beale, “but we need to wait until we have enough partners to make the hubs economically viable. The plan is for the Red or Black hub to be in Colombia.”
No decision has yet been taken on the location for the I’m A Celebrity... hub he added.
The Latin news comes ahead of NATPE where ITVS GE will be pushing finished shows and formats including Red or Black, I’m a Celebrity… and Come Dine with Me.