Twitter and media measurement company Nielsen are creating a ratings system based on the amount of Twitter conversation around TV shows.
The Nielsen Twitter TV Rating will deliver a syndicated-standard metric around the reach of TV conversation on Twitter. Nielsen said the system aims to give TV networks and advertisers real-time metrics to help them understand TV audience social activity.
It is expected to launch during Q3 next year, initially in the US.
The launch follows Neilsen’s recent acquisition of SocialGuide, which captures Twitter TV activity for all US programming across 234 TV channels in English and Spanish, covering more than 36,000 programmes.
“Our users love the shared experience of watching television while engaging with other viewers and show talent. Twitter has become the world’s digital water cooler, where conversations about TV happen in real time. Nielsen is who the networks rely on to give better content to viewers and clearer results to marketers,” said Chloe Sladden, Twitter’s vice-president of media. “This effort reflects Nielsen’s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.”