BSkyB programming boss Sophie Turner Laing is to give a keynote address at next year’s MIP TV, marking the first big name to be confirmed at the event in Cannes.
Turner Laing is managing director, entertainment, news and broadcast services at the British pay TV broadcaster and looks after the company’s Sky 1, Sky News, Sky Arts, Sky Atlantic, Sky Living and Sky Movies channels.
She will be part of the MIPTV 2013 Media Mastermind series, which will take place at the event between April 8 and 11.
“I am very pleased to have been asked to address [next] year’s MIPTV. Great content sits at the very heart of any successful entertainment business and MIPTV remains the world’s most important showcase for that content. I look forward to joining the best in the industry to debate what makes us all tick,” said Turner Laing.
“We’re delighted to welcome Sophie Turner Laing, a major industry-leading personality, as the first keynote speaker at the 50th anniversary of MIPTV, especially since she celebrates her 30th MIPTV attendance this year,” underlined Laurine Garaude, director of Reed Midem’s Television division.