The distribution arm of Shine has promoted Katrina Neylon to senior VP, head of EMEA, filling the role vacated by Ruth Clarke earlier this year.
Neylon will run a six-strong team and report to Shine International boss Nadine Nohr.
She joined shine as director of sales in 2011 since when she has brokered deals including a 250-hour package to Discovery.
Prior to Shine Neylon was senior sales manager for CEE at Disney and has also worked in sales at Twentieth Century Fox Television International.
Nohr said: “This promotion marks the final piece in the jigsaw in the appointment of our regional heads, complementing Matt Ashcroft in Asia Pacific and Matt Vassallo and Tania Jacobson for Americas.”
The SVP, EMEA role was vacated by Ruth Clarke earlier this year when she was poached by ITV Studios. She had joined Shine in February 2011, joining from Disney.