Consumers owning the devices can access Lovefilm content via a one-month free trial.
Kindle and Lovefilm are both part of Amazon.
The Lovefilm service on the Kindle devices allows users to create playlists of TV and movie content and there is also a ‘Pause and Resume’ function that allows users to stop viewing on one device and resume watching from the place on another device.
An ‘X-Ray for Movies’ feature, meanwhile, allows users to look up any actor in the scene of a movie, see what other movies they have been in and view photos and biographies via IMDB.
“This is a huge moment for Lovefilm and continues to expand our multi-platform offering – delivering the very best content onto the most popular devices, which can only be great news for film and TV fans,” said Jim Buckle, managing director at Lovefilm.
The streaming service is already available via PCs and PlayStation 3 and Xbox 360 consoles.