FIC cooks up The Taste deal with Red Arrow

Nigella Lawson-fronted food format The Taste is headed to India after Fox International Channels struck a deal with distributor Red Arrow International.

The eight part series, which will air in the US on ABC, is produced by Kinetic Content, the US production arm of Red Arrow. Its pits cooks against each other in front of a famous foodies including Lawson and Anthony Bourdain.

The show will launch on FIC’s Fox Traveller channel and the deal was struck by Swati Mohan, vice president, content.

“We are extremely excited about having The Taste on our channel. At FOX Traveller, it is our constant endeavour to bring exciting and premium quality content to our viewers through a right mix of global and local productions. Food as a genre has a wide appeal in India and we are certain that our viewers will thoroughly enjoy the unique format and powerhouse personalities of The Taste.”

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