Australian production company WTFN is launching an international distribution arm Fred Media at MIPCOM.
The company, which produces series including Bondi Vet and The People Speak, is launching over 400 hours of Australia factual, reality and drama programming. It has closed deals with prodcuers including Gibson Group, Hark Attack, Big Dog, Lachdown, The Media Mix and Media Farm.
Shows that the company will launch at the market include Tony Robinson’s Time Walks, Supercar Showdown, Sandcastles, Danger! Wild Animals and One Man and A Suitcase as well as the fifth season of Bondi Vet.
Former Network Ten Heath Watt will become chief executive of the new company and has also hired former FCCE and Sportsbrand exec Michael Aldrich as international distribution manager.
“I am delighted to lead the birth of FRED. With its base of world-class factual and documentary content and formats, FRED promises to become a major player in the international distribution market,” said Watt.
“Fred will be focused on the needs of our clients in an ever-changing market. We are passionate about the quality of programs we deliver, the professionalism of our team and the relationships we build with our customers,” added Aldrich.