Tavares, who was director of sales, acquisitions and new content development at the Brazilian broadcaster, will be responsible for Cableready’s international sales strategy and will oversee its sales team.
He will report to Cableready president and chief executive Gary Lico.
Tavares previously worked as an international format sales and acquisitions executive at Fox Television Studios, where he worked on formats including Temptation Island and Beauty and The Geek. Prior to Fox, he worked at Walt Disney and was senior country manager of the Disney Channel Brazil.
“Maurizio’s extensive career and success in the international programme sales arena makes him the perfect candidate to provide our sales team with an additional edge in this increasingly competitive global industry,” stated Mr. Lico.