Shine has poached FremantleMedia Enterprises executive Mark Rosenegk to become director of brand partnerships.
Rosenegk will run brand and sponsorship partnerships at Shine 360°, the company’s international licensing and merchandising division. He will work alongside the company’s other divisions including Shine Networks, Shine Digital, Shine International as well as local 360° teams in the United States, United Kingdom, Australia, France and Nordics.
He joins from FremantleMedia Enterprises, where he was vice president of brand partnerships, UK and worked on formats including The X Factor and Grand Designs. Before FremantleMedia, he was commercial director at All3Media’s Kameleon and was head of sponsorship and interactive at broadcaster ITV.
Shine 360° works on brands including MasterChef, The Biggest Loser and Minute To Win It.
“Mark is a world-class executive with experience working across some of the most successful broadcast brands and events,” said Ben Liebmann, CEO of Shine 360°. “He has the credentials and vision to further establish our business with the advertiser and agency community.”