Banijay opens the fridge in Cannes

Banijay International is to launch classic format This Is Your Fridge at MIP TV after its recent success in Scandinavia.

The French company has struck a deal with rights holders and British production company Mendoza Films to distribute the format internationally.

The show, which sees a celebrity chef prepare a meal using only the ingredients in the fridge of a mystery celebrity, originally aired across Scandinavia and Germany in the 1990s. However, it was recently revived in Sweden by SVT1, TV3 in Norway and TV3 Puls in Denmark and was a success. It has already been renewed for a second season in these territories.

Banijay International managing director Karoline Spodsberg said: “This is Your Fridge is a distributor’s dream: it has a strong track record, it’s currently performing well in multiple territories and it ticks all the boxes in terms of current trends.

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