Talpa launching kids spinoff of The Voice

Dutch producer and distributor Talpa Media is launching a kids version of its smash hit musical talent series The Voice and is bringing it to MIP TV.

The Voice Kids recently launched in Holland and the John De Mol-owned company has high hopes that the junior version of the show can replicate the success of the main show.

“It’s only been on air in Holland for a few weeks but is a huge hit. People may see it as a spin-off but it’s been a natural progression and feels like a stand-alone show. It’s shorter and although it’s a competition, it has elements focusing on the well-being of the kids,” says Talpa Distribution managing director Maarten Meijs.

Talpa is also launching a handful of additional musical formats including The Winner Is… and Mad for Music in Cannes; The Winner Is… sees singers in a range of eight different categories compete in singing duels judged by a panel of 100 music lovers headed up by one well-known music expert, while Mad for Music is a musical gameshow.

Other shows that the company is launching including wedding formats Welcome To My Wedding and Let’s Get Married as well as Challenge Me and modelling competition The Face. 

Related