All3Media picks up rights to Channel 4 property makeover show

All3Media International has picked up the international rights to UK broadcaster Channel 4’s makeover show You Deserve this House, TBIvision understands.

The distributor has struck a deal with Channel 4’s rights exploitation arm 4Rights and the show’s producer, UK indie Crackit Productions.

Channel 4 launched the 40x60mins show earlier this month. In each episode a deserving subject gets a surprise home makeover.

4Rights has already sold the series to Irish free-to-air channel TV3 and UK digital channel Home.

All3Media will launch You Deserve this House internationally at MIPTV as a format and finished show.